The OSTP Nelson Memo’s Public Access policy guidance has caused quite a stir in scholarly communication circles. Many publishers are understandably concerned about how an accelerated US transition to open access will impact their revenue. Yet several publishers believe they are prepared for this policy shift and that there is a sustainable path forward for them. Some are confident that they have the right frameworks already in place for their institutions. For others, there appears to be substantial uncertainty about how academia will adapt. How will academia handle the zero embargo?